Top 5 Fashion Games Performance in Israel Q1 2022

The first quarter of 2022 saw interesting trends in the performance of the top five fashion games in Israel. Here’s a detailed look at the weekly downloads, revenue, and active user metrics for Project Makeover, Covet Fashion: Dress Up Game, RuPaul's Drag Race Superstar, Lady Popular: Dress up game, and ملكة الموضة | لعبة قصص و تمثيل.

Project Makeover from Magic Tavern, Inc. experienced a peak in weekly revenue at around $10K during the week of January 24. The app saw a consistent decline in weekly downloads, starting at 4.3K in late December and dropping to 2.6K by the end of March. Weekly active users also showed a gradual decline from 35.3K to 31.9K throughout the quarter.

Crowdstar LLC's Covet Fashion: Dress Up Game had a surge in revenue, peaking at $1.4K in mid-February. Weekly downloads were relatively low, with the highest being 276 in late January and the lowest at 31 in mid-March. Active users fluctuated slightly, starting at around 1.2K and ending the quarter at 687.

RuPaul's Drag Race Superstar by Eastside Games saw its highest revenue at $1.4K in mid-January. Weekly downloads peaked at 318 in late January but dropped to 38 by the end of February. Active users started at 1.1K and ended at 898, showing a slight decline over the quarter.

Lady Popular: Dress up game from XS Software JSCo had its highest revenue of $1.5K in late January. Weekly downloads were relatively stable, with a peak of 243 in late January and a low of 110 at the end of March. Active users remained fairly steady, starting at 1.6K and ending at 1.5K.

Finally, ملكة الموضة | لعبة قصص و تمثيل by Tamatem Inc. reported a revenue peak of $2K in mid-January. Weekly downloads were consistent, fluctuating between 1.4K and 2.3K. Active users also showed stability, with minor fluctuations around the 16K mark.

These insights provide a snapshot of the fashion gaming landscape in Israel for Q1 2022. For more detailed data and insights, visit Sensor Tower.